Distribution You Can Count On. People You Can Trust.

Our Story

At Six Stars Beverage Company, our name is more than just a label — it’s a tribute to family and a commitment to excellence. Founded by Joe Keel to honor the six stars of his life — his six grandchildren — Six Stars has always been driven by a deep sense of legacy and pride.

As the premier distributor for Keel & Curley Winery and Keel Farms Agrarian Ciders, we specialize in representing locally made, high-quality products that customers recognize and return for. What started with a handful of accounts in Tampa has grown to over 200 active partners, with distribution expanding throughout St. Petersburg, Sarasota, Fort Myers, and beyond.

Meet the Team

  • Christy Wallen

    Brand Ambassador Manager

  • Carlos Bautista

    Senior Sales Representative

  • Jordan Parker

    Account Specialist

  • Spencer Gaffney

    Merchandiser

Why We Exist

We’re more than just a delivery service — we’re a local growth partner. We believe great beverages deserve great representation, and that suppliers should feel confident their products are placed in the right hands.

Our team understands:

  • The Florida beverage market

  • The importance of reliable service

  • The power of local storytelling on every shelf and tap

We are currently seeking exceptional craft beverage brands to join our portfolio. If you’re a winery, cidery, or specialty beverage producer ready to grow in Florida, we’d love to hear from you.